In 2024, ODAŞ had won the Silver Baykuş Award in the same category with its research project “Roadmap of Reputation Towards the Summit” carried out in collaboration with ERA Research & Consultancy. This year, the company once again achieved success in the same category. The study, conducted between March 1 and April 28, 2025, involved interviews with 558 people across Istanbul, Ankara, İzmir, and Çanakkale. This year’s research included not only existing stakeholders but also university students, the professionals of the future, as well as journalists specializing in economics and energy. Following the award, ODAŞ Corporate Communications Manager Yasemin Aydınlar said: ‘Reputation is built not only on perception, but also on sustainable relationships, trust, and transparency. It is therefore highly significant for us that our research is recognized on such a prestigious platform. We will continue to build the future together with young people.’
ERA Research & Consultancy Project Manager and Co-Founder Nazlı Yüksel added: “This comprehensive study conducted with ODAŞ has shown that the company’s sincere and sustainable stakeholder relations and communication management can create significant increases in reputation indices. Including young people—the future actors of society—has added a new vision to the project.”
An inspiring platform for youth: Odaspeople.com
Within the scope of this year’s award-winning project, a digital platform exclusively for university students was also created. The Odaspeople.com platform, launched with the motto ‘Discover and Redefine’, is positioned as an inspiring digital space designed for young people to discover their inner creative potential, stimulate their imagination, and develop their talents in different disciplines. The first content of the platform, the “Attention: Ideas May Spark” Poster Design Competition, enabled young talents to showcase their creativity. In order to engage directly with young talents, ODAŞ also collaborated with prominent youth platforms such as QAMPÜS and Youthall. This strategic step not only increased the brand’s reach among young people but also demonstrated its commitment to contributing to their development.
