ODAŞ, which operate in the energy, mining, and tourism sectors, continues its efforts to create a people-focused corporate culture and strengthen its employer brand perception in parallel with its people and culture policy.. In addition to internal communication activities that boost employee motivation, ODAŞ develops projects that promote a culture of solidarity and cooperation, encouraging employees to actively participate in volunteer projects.ODAŞ is determined to achieve its goal of becoming a strong employer brand with projects that strengthen employee loyalty, support corporate culture, and create a positive work environment. With these projects that value its employees and adopting a people-focused approach, ODAŞ is taking a holistic view of internal communication and showcases its commitment to a people-oriented journey in employer branding. By supporting the culture of collaboration and providing opportunities for employees to engage in volunteer projects, ODAŞ is putting social benefit activities into the core of its corporate culture.
Happy employees with a people-focused culture
While ODAŞ continues its internal activities with the perspective of creating happy and loyal employees, it also carries out activities that will leave positive traces in the lives of employees. "An Energetic Break" events, which have been organised regularly throughout 2024, provide employees with pleasant breaks between work intensity and increase their motivation. ODAŞ also guides its employees on wellness, promoting a healthy work-life culture through its ODAŞ Good Life (Wellness) Movement program. Under this program, healthy snacks and various internal communication events are organized throughout the year to support employees' physical and mental well-being.
For mental health, periodic cultural and arts raffles are held, encouraging employees to socialize outside the workplace.
As part of its "discoverer" value, ODAŞ launched the Museum Pass Benefit program, motivating employees to engage in cultural and artistic activities outside of work. In 2024, all its employees were gifted Museum Card, encouraging participation in cultural events. Additionally, raffles for theater and concert tickets organised within the internal communication framework contribute to employees’ social life.
In January 2024, the ODAŞ WhatsApp platform was launched, enabling direct communication with all blue- and white-collar employees for quick and effective sharing of special day celebrations and announcements. The internal communication platform ODAŞ Online, has been actively used since November 2022. With 417 posts shared in 2024, keeping employees informed about ODAŞ and significant technological and global developments.
ODAŞ also crowns its activities and projects with awards. ODAŞ which was awarded the Baykuş Award in 2024 with the strategies created based on the results of brand perception research, continues to strengthen its prestige by registering its achievements in the field of corporate communication.
ODAŞ Supports the Culture of Solidarity with ODAŞ People Volunteers
ODAŞ, which gives priority to projects that provide social benefits, creates a social impact by participating in NGO projects with volunteer groups formed internally for each project. Through the ODAŞ People Volunteers program, ODAŞ partnered with six different NGOs in 2024, contributing to over ten meaningful projects. Most recently, ODAŞ People Volunteers ran in the 46th Istanbul Marathon on behalf of KAÇUV (The Hope Foundation for Children with Cancer), took their steps to give hope to children with cancer.
From autism awareness events and toy-making workshops for children in earthquake-affected areas to book donation campaigns for rural schools and aid projects for individuals with Cerebral Palsy, ODAŞ employees actively participate in various charitable initiatives. These volunteer projects form a vital part of ODAŞ’s people-focused corporate culture and its vision of contributing to society.
The primary goal of the ODAŞ People Volunteers Program is to enable each individual to participate in the social responsibility project that aligns with their skills and interests, allowing them to actively engage in these initiatives. In its volunteering projects, ODAŞ places great importance on diversity and inclusivity, both in terms of the NGOs it collaborates with and the communities it impacts.
Employees are actively involved in various relief activities, ranging from autism awareness activities to toy-making workshops for children in the earthquake zone, from book donation activities for village schools to relief activities for cerebral palsy patients. These volunteer projects are an important part of ODAŞ's people-oriented corporate culture and vision of contributing to society. The main objective of ODAŞ's People Volunteers Programme is for each individual to be involved in the social responsibility project of his/her choice according to his/her abilities and to actively participate in the projects. ODAŞ emphasizes diversity and inclusiveness in its volunteer projects, both in terms of NGOs and the masses it touches.
New Volunteer-Focused Goals for 2025
Commenting on ODAŞ's 2025 goals, ODAŞ Corporate Communications Manager Yasemin Aydınlar stated, “Our priority within our corporate communication strategy is to strengthen our corporate culture with which our employees will feel genuinely connected. In line with our people-focused corporate culture vision, we design our projects with an accessible approach both on the ground and at our headquarters. Each project is created in a way that touches all our employees, and we implement them harmoniously across all units. In this way, we enable our employees to gain a strong sense of belonging by developing a common language and understanding in all areas, from internal communication to social responsibility projects.
Aydınlar also shared insights on volunteering and social responsibility projects, said, “As ODAŞ, in 2025, we plan to give more focus to social volunteering projects and events that create societal impact, considering the talents and ideas of our colleagues. We will continue projects that encourage our colleagues to take active roles not only in work processes but also in social responsibility initiatives.”
Commenting on the importance of employer brand and employee loyalthy from a corporate communications perspective, Aydınlar said, “Integrating the ‘people-focused’ working principle into all our processes is one of our primary goals, fostering team spirit, a sense of belonging, and synergy among employees. With our inside-out communication approach, we aim to strengthen our employer brand and increase the loyalty of ODAŞ employees. As a reward for the progress we've made in internal communication, we have also been awarded a place in the list of Turkey's Best Employers by GPTW.In 2025, we’ll continue to create inclusive, diverse, and impactful projects for both our current colleagues and new talents.”
