ODAŞ Group won the Reputable Baykuş Award with the "Roadmap of Reputation Towards the Summit" study conducted with ERA Research & Consultancy in 2024. ODAŞ and ERA received their awards at the Baykuş Awards ceremony organised by the Turkish Researchers' Association (TÜAD). This award, which has a significant impact on business processes and decisions, also demonstrated the importance of research in terms of added value and science.
Operating in the energy, mining, and tourism sectors, ODAŞ once again demonstrated its success in the industry by winning the 'Prestigious Baykuş Award' for reputation and social stakeholder management at the 12th Baykuş Awards organized by TÜAD. With higher loyalty rates from corporate investors compared to other stakeholders, ODAŞ has positioned itself among the preferred employer brands.
Strategic Roadmap in Reputation Management Earns Award
Among the projects that earned ODAŞ the Prestigious Baykuş Award in the Reputation category are investments in employer branding, activities in investor relations, and media efforts.
As part of ODAŞ’s collaboration with universities in 2024, the 'Transform Your Future with Your Energy' internship project, which received applications from over 2,500 students across 8 different locations in 4 cities, significantly contributed to the success of the research. The expanded benefits as part of employer branding efforts also played a crucial role in winning this award. In this context, the Müzekart benefit, developed under the theme 'Discovering People and the Environment,' was recognized as a noteworthy project that supports employees' cultural and personal development.
"This award also represents the importance and trust we place in our stakeholders."
Yasemin Aydınlar, Corporate Communications Manager at ODAŞ, commented on the subject: 'Our success in reputation and stakeholder management is a reflection of our meticulous work and sustainable strategies. This award is significant not only in demonstrating ODAŞ’s strong position and broad recognition in the industry but also in representing the value and trust we place in our stakeholders. Our team’s dedicated efforts and strategic approaches played a major role in receiving this prestigious award. The trust and support from our stakeholders have been instrumental in guiding this success.
We hope this award will be inspirational for other companies in the industry as well.
Tuğba Aytaş Teber, Project Manager at ERA Research & Consultancy, stated: 'The prestigious award won by our 'Roadmap to Reputation Towards the Summit' research conducted with ODAŞ is a testament not only to the company's success but also to the effectiveness of the research design and the contribution of data guiding the strategy. This award clearly demonstrates ODAŞ's outstanding achievement in reputation and social stakeholder management and how this success is realized through sustainable strategies and innovative approaches. It also reaffirms the scientific rigor and effectiveness of the research. ODAŞ’s winning of this award symbolizes its success in this field, and we hope it will be inspiring for other companies in the industry.
