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We took part in Hürriyet İK with our internal communication strategy!

ODAŞ, which operate in the energy, mining, and tourism sectors, continues its efforts to create a people-focused corporate culture and strengthen its employer brand perception in parallel with its people and culture policy.. In addition to internal communication activities that boost employee motivation, ODAŞ develops projects that promote a culture of solidarity and cooperation, encouraging employees to actively participate in volunteer projects.ODAŞ is determined to achieve its goal of becoming a strong employer brand with projects that strengthen employee loyalty, support corporate culture, and create a positive work environment. With these projects that value its employees and adopting a people-focused approach, ODAŞ is taking a holistic view of internal communication and showcases its commitment to a people-oriented journey in employer branding. By supporting the culture of collaboration and providing opportunities for employees to engage in volunteer projects, ODAŞ is putting social benefit activities into the core of its corporate culture.

Happy employees with a people-focused culture

While ODAŞ continues its internal activities with the perspective of creating happy and loyal employees, it also carries out activities that will leave positive traces in the lives of employees. "An Energetic Break" events, which have been organised regularly throughout 2024, provide employees with pleasant breaks between work intensity and increase their motivation. ODAŞ also guides its employees on wellness, promoting a healthy work-life culture through its ODAŞ Good Life (Wellness) Movement program. Under this program, healthy snacks and various internal communication events are organized throughout the year to support employees' physical and mental well-being.

For mental health, periodic cultural and arts raffles are held, encouraging employees to socialize outside the workplace.

As part of its "discoverer" value, ODAŞ launched the Museum Pass Benefit program, motivating employees to engage in cultural and artistic activities outside of work. In 2024, all its employees were gifted Museum Card, encouraging participation in cultural events. Additionally, raffles for theater and concert tickets organised within the internal communication framework contribute to employees’ social life.

In January 2024, the ODAŞ WhatsApp platform was launched, enabling direct communication with all blue- and white-collar employees for quick and effective sharing of special day celebrations and announcements. The internal communication platform ODAŞ Online, has been actively used since November 2022. With 417 posts shared in 2024, keeping employees informed about ODAŞ and significant technological and global developments.

ODAŞ also crowns its activities and projects with awards. ODAŞ which was awarded the Baykuş Award in 2024 with the strategies created based on the results of brand perception research, continues to strengthen its prestige by registering its achievements in the field of corporate communication.

ODAŞ Supports the Culture of Solidarity with ODAŞ People Volunteers

ODAŞ, which gives priority to projects that provide social benefits, creates a social impact by participating in NGO projects with volunteer groups formed internally for each project. Through the ODAŞ People Volunteers program, ODAŞ partnered with six different NGOs in 2024, contributing to over ten meaningful projects. Most recently, ODAŞ People Volunteers ran in the 46th Istanbul Marathon on behalf of KAÇUV (The Hope Foundation for Children with Cancer), took their steps to give hope to children with cancer.

From autism awareness events and toy-making workshops for children in earthquake-affected areas to book donation campaigns for rural schools and aid projects for individuals with Cerebral Palsy, ODAŞ employees actively participate in various charitable initiatives. These volunteer projects form a vital part of ODAŞ’s people-focused corporate culture and its vision of contributing to society.

The primary goal of the ODAŞ People Volunteers Program is to enable each individual to participate in the social responsibility project that aligns with their skills and interests, allowing them to actively engage in these initiatives. In its volunteering projects, ODAŞ places great importance on diversity and inclusivity, both in terms of the NGOs it collaborates with and the communities it impacts.

Employees are actively involved in various relief activities, ranging from autism awareness activities to toy-making workshops for children in the earthquake zone, from book donation activities for village schools to relief activities for cerebral palsy patients. These volunteer projects are an important part of ODAŞ's people-oriented corporate culture and vision of contributing to society. The main objective of ODAŞ's People Volunteers Programme is for each individual to be involved in the social responsibility project of his/her choice according to his/her abilities and to actively participate in the projects. ODAŞ emphasizes diversity and inclusiveness in its volunteer projects, both in terms of NGOs and the masses it touches.

New Volunteer-Focused Goals for 2025

Commenting on ODAŞ's 2025 goals, ODAŞ Corporate Communications Manager Yasemin Aydınlar stated, “Our priority within our corporate communication strategy is to strengthen our corporate culture with which our employees will feel genuinely connected. In line with our people-focused corporate culture vision, we design our projects with an accessible approach both on the ground and at our headquarters. Each project is created in a way that touches all our employees, and we implement them harmoniously across all units. In this way, we enable our employees to gain a strong sense of belonging by developing a common language and understanding in all areas, from internal communication to social responsibility projects.

Aydınlar also shared insights on volunteering and social responsibility projects, said, “As ODAŞ, in 2025, we plan to give more focus to social volunteering projects and events that create societal impact, considering the talents and ideas of our colleagues. We will continue projects that encourage our colleagues  to take active roles not only in work processes but also in social responsibility initiatives.”

Commenting on the importance of employer brand and employee loyalthy from a corporate communications perspective, Aydınlar said, “Integrating the ‘people-focused’ working principle into all our processes is one of our primary goals, fostering team spirit, a sense of belonging, and synergy among employees. With our inside-out communication approach, we aim to strengthen our employer brand and increase the loyalty of ODAŞ employees. As a reward for the progress we've made in internal communication, we have also been awarded a place in the list of Turkey's Best Employers by GPTW.In 2025, we’ll continue to create inclusive, diverse, and impactful projects for both our current colleagues and new talents.”




 




 





December 9, 2024

ODAŞ Wins Social Benefit Award for Its Volunteering Movement!

The Social Benefit Awards, organized by Dünya Newspaper, spotlight outstanding social responsibility efforts by the private sector, public institutions, and local governments. In 2023, ODAŞ People Volunteers Program to address societal challenges with a sense of social responsibility. Throughout 2024, the program recorded 2,709 volunteer hours with 12 diverse projects, positively impacting environmental, humanitarian, and educational domains. Collaborating with organizations such as TOHUM Autism Foundation, KAÇUV, AFAD, and KEDV, contributing through fundraising, earthquake preparedness, and various social campaigns.

The program's 2024 achievements include notable successes. During an event for KAÇUV’s Umut Café, the highest single donation was secured, covering treatment costs for 87 children with cancer. Volunteers who ran the Istanbul Marathon for the TOHUM Autism Foundation broke the individual donation record. On April 23, volunteers didn’t forget the children affected by the Kahramanmaraş earthquake. Moreover, over 100 books were donated to a library at the Village Life Center in Çan, supporting the education of young people.

Provides trainings with a culture of readiness

During the 6 February earthquake, a team of 100 experienced miners from ODAŞ voluntarily participated in search and rescue operations. These efforts once again highlighted the critical importance of sfast, effective, and informed responses during disasters. For this reason ODAŞ established a Search and Rescue Team at the Çan2 Thermal Power Plant to more prepare for future disasters with a culture of readiness A total of 47 volunteers underwent 1,080 hours of training and participated in the AFAD accreditation process. Within the scope of AFAD, covered safe operations, risk assessment, rescue management, and effective management of rescue operations. Additionally, they were also supported the team, equipping them to enhance their preparedness.

‘We’ll continue to create value with our projects that touch the society’

Yasemin Aydınlar, Corporate Communications Manager at ODAŞ, emphasised the importance of crowning the projects they have implemented with success in the eyes of the public and stated: “This award is an indicator to our vision of creating social benefit and the commitment of our colleagues to volunteering activities. The ODAŞ People Volunteers Programme integrates volunteerism as an essential part of our corporate culture.” “This initiative, which provides solutions to a wide range of social problems, offers a volunteering model that is compatible with ODAŞ's values and is sustainable. The recognition of the programme with this award once again highlights our company’s commitment to creating benefit-oriented impact in the field of social responsibility. Receiving this award alongside two of our volunteer miners, representing our search and rescue team that participated in earthquake relief efforts, is especially meaningful for us. As ODAŞ, we’ll continue to create value through projects that make a difference in society,” she added.


December 2, 2024

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We shared ODAŞ's Corporate Volunteering Vision with Nasıl Bir Ekonomi Newspapaer

Launched in 2023, ODAŞ People Volunteers Program brings together corporate values with the culture of volunteerism and enables employees to take an active role in social solidarity projects. By implementing 12 different social responsibility projects in 2024, ODAŞ reached a total of 2,709 volunteer working hours. At the Çan2 Thermal Power Plant, which is affiliated to ODAŞ, 47 volunteers continue their accreditation process by receiving a total of 1.080 hours of search and rescue training in cooperation with AFAD. With ODAŞ People Volunteers, ODAŞ aims to reach different segments of society with the principles of diversity and inclusiveness in the field of corporate volunteering. With this approach, ODAŞ enables its employees to participate in projects in line with their talents and interests and approaches volunteering from a broader perspective. This program, which strengthens ODAŞ's understanding of social responsibility, stands out as an important part of the company's vision that aims to create a sustainable and lasting impact for both individuals and society.


Record-Breaking Donations Achieved!


Developing projects for different needs of the society, ODAŞ has carried out volunteer projects in a wide range from education to health, disaster awareness to social support in cooperation with non-governmental organizations such as KAÇUV, TEGV, TEMA, TOHUM Autism Foundation and AFAD. In the donation event organised for KAÇUV Hope Café, the highest donation amount was reached at a single event, contributing to the treatment process of approximately 87 children. Volunteers who ran the Istanbul Marathon last year on behalf of TOHUM Autism Foundation collected a record amount of individual donations in the foundation's history. A toy donation project on April 23rd for children affected by the earthquake in Kahramanmaraş gave hope to children through KEDV. TEMA's “Become a Water Volunteer” survey was announced, and glass canteens were distributed in offices to raise awareness on water conservation among volunteers. In addition, dozens of books were delivered to young people through a donation campaign organised for the Village Life Center in Çan, Çanakkale.


ODAŞ promotes a culture of continuous disaster preparedness.


ODAŞ aims to increase social awareness against disasters, spread the culture of rapid response and take a leading role with its exemplary practices in this field. ODAŞ's 100-member team of volunteer miners played an active role in rescuing citizens under the rubble during the February 6 Earthquake. Their quick and conscious intervention once again demonstrated the importance of organised action in times of disaster. ODAŞ continues its continuous preparedness efforts to build a more resilient society not only in times of crisis but also against future disasters. In this context, the Search and Rescue Team established at Çan2 Thermal Power Plant completed an intensive training program as part of the AFAD accreditation process. These efforts demonstrate that ODAŞ is setting an example in crisis management and disaster awareness not only in the workplace but also in the community.


“Our goal is to develop our social responsibility approach further every day”.


ODAŞ People Volunteers Program offers diversity in volunteering projects by considering the skills and preferences of employees. This approach both enables employees to transform their individual potential into social benefit and deepens the understanding of corporate volunteering. Yasemin Aydınlar, Corporate Communications Manager at ODAŞ, explained that they plan volunteering projects with a diversity that allows employees to take on tasks that suit their different talents: “These projects have become a part of our corporate culture and strengthened our social benefit-oriented perspective. Our efforts were deemed worthy of an award in the Corporate Volunteering category at the Social Benefit Awards. This success reinforced our resolve in our projects that touch the society. Our goal is to continue to develop our social responsibility approach further every day by producing projects based on diversity and touching different segments of society.”

December 26 , 2024

We took part in Head Hunter Magazine with our recruitment processes and industry trends!

As ODAŞ, we operate in more than one field in different sectors. In this context, the talents we value most include candidates who can solve the problems encountered in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world, develop alternative ways, are open to development and have high conceptual thinking skills. According to data from Mercer Global Talent Trends Survey, digital skills, leadership, problem solving and innovation skills stand out among the skills sought in today's business world. In particular, data analytics, project management and flexibility skills are at the forefront. In today's world where digitalisation is accelerating, talents with data-driven thinking, digital literacy and the ability to use artificial intelligence technologies are among the most sought-after talents in our sector, as in every sector.


Digital transformation is one of the key objectives of every organisation and continues to gain importance rapidly. Future goals and investments are generally planned to accelerate and prioritise this transformation. In every field, systematic infrastructures are being strengthened, software and system being developed in line with business processes, and the focus should be on taking people out of operations as much as possible and using them in areas where they can be more efficient.


With digital transformation, process development, conceptual thinking and result-oriented problem solving skills are becoming increasingly important. Talents who are digitally literate, who don’t accept business processes as they are, who question opportunities for improvement and increase efficiency are sought after in every organisation. However, it’s difficult to find talent in critical areas of digital transformation such as software development, data analytics, digital marketing and cyber security. The shortage of talent in these areas brings the need to increase efficiency and improve operational processes through properly designed software and systems. According to the 2024 HR Trends Survey, employees with digital skills, especially those who can apply artificial intelligence technologies, are among the priority needs. Problem solving, process development and conceptual thinking skills are also become increasingly important.


Along with our investments in tourism, our recruitment continues. For our hotel due to open in 2025, we aim to recruit employees who have a strong understanding of customer service, can use digital marketing and hotel management software effectively, and can produce innovative solutions to increase customer satisfaction. At the same time, we want to continue the Management Trainee (MT) Program, which we started in the electricity generation group, in other groups.


As ODAŞ, we’ve transitioned the face-to-face interviews in recruitment process to an online format to utilize time and resources more effectively and act faster. For a candidate whose interview process has been completed positively and for whom we are preparing to make an offer, we conduct a reference research with 2 people from professional business life and complete the process in this way. Hearing some of the points we observe in the interview from people she/he has worked with before and supporting them with examples creates a much healthier process. We believe that it is not just the employer who is choosing the right person for themselves ,the professionals who are carrying out the recruitment process also have a responsibility for the candidates and should question whether it is the right decision for them as well.

December 24 , 2024

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